Strategy

Online retail strategy

Our client, a leading online retailer with over 40 million USD in revenue asked us to help develop a strategy for the next chapter of their growth, including a review of existing business as well as potential development of new e-commerce business models.

What we did:

We worked closely with the senior management team to identify pockets of future growth. We have defined 4 strategic opportunities for the business:
• Increasing customer penetration in the existing categories and markets through omnichannel strategy, data-driven cross-sell, and expansion of ancillary services;
• Venturing into new attractive product categories with the largest ‘size of prize’;

• Potential geographic expansion and business development in neighbouring markets;
• Development of new business models, including building a P2P e-commerce platform and spinning-off logistics operations;
• We have also designed implementation charters for each of the agreed strategic initiatives and consolidated them into a broader timeline and financial plan.

Highlighted deliverables:

• Data-driven cross-sell recommendations for key product categories;
• Assessment of format options for offline stores;
• Review of e-commerce category size and growth;

• Profitability and multiple valuation comparison of key e-commerce business models;
• Initiative charters for 8 core strategic initiatives and consolidated management financial plan.

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